Role Overview
Core Focus
The Digital Ads Executive supports Techstello's Promotions pillar by executing and maintaining paid acquisition campaigns across relevant digital channels. This role focuses on campaign setup, audience targeting, budget tracking, creative coordination, conversion monitoring, and performance improvements.
The position works closely with marketing leadership to ensure paid campaigns are structured correctly, tracked properly, and adjusted based on performance data. The role exists to improve demand generation, reduce waste in ad spend, and help client and internal campaigns move with measurable discipline.